Construal is a leader SME company with over 50 years, specializing in the production of machines for the ornamental stone industry.
Spot was hired to create a catalog for the presentation and promotion of their products and services in an elegant and concise way. We were also responsible for the creation of an A4 folder, which we developed with a planning without the use of glue, and two small slots for insertion of a business card.
The general aim was to modernize the brand and bring more interesting dynamics to the communication materials. We took elements of their technical drawings using its diagonals and cutting lines, with some details of sprockets also present on the logo of the brand. Colored photographs over dark backgrounds introduce a note of premium sobriety, highlighting the product and bringing added value to it.